The AI scaling debate overlooks that maximizing model FLOP utilization is more critical than buying more GPUs. Frontiers like xAI operate at sub-10% MFU, while historical models achieved 21% to 70% MFU, indicating systemic inefficiencies in scheduling, networking, and cluster management. Anjney Midha argues that AI infrastructure must evolve into efficient, aligned, and responsible systems, with 'output maxing' emerging as a new discipline for frontier AI.