Six months after testing in the U.S., ChatGPT Ads is expanding to 31 European countries, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria. Advertisers can initially access the platform through OpenAI's team and partners, with self-service access via Ads Manager arriving later this summer.
- The expansion marks OpenAI's largest market rollout to date, building on a pilot that began in February.
- The platform now supports conversion optimization alongside CPM and CPC bidding.
- New features include geo-targeting, custom audiences, and enhanced measurement via the OpenAI Pixel and Conversions API.
- Ads are shown only to Free and Go plan users, while Pro and Enterprise subscriptions remain ad-free.
This move gives marketers a new channel to reach users actively exploring decisions, while maintaining privacy by never selling customer data or letting ads influence ChatGPT's answers.