OpenAI has launched its commercial operations in Brazil, establishing a local team in São Paulo to work with businesses, developers, and public institutions. This move deepens the company's long-term commitment to the country, which is already one of ChatGPT’s three largest markets by weekly active users.
- Brazil ranks second globally for OpenAI API usage and is Codex’s largest market in Latin America.
- Weekly Codex users in Brazil have grown more than elevenfold since the beginning of 2026.
- The local team will assist organizations with use cases, governance, and scaling AI adoption across sectors like finance and software development.
- OpenAI is partnering with institutions such as ITA, IMPA, and HCFMUSP to provide educational accounts, fund research, and evaluate clinical infrastructure.
- Collaborations include a national AI literacy program for legal professionals with ENTER and free mobile-first training for small businesses with Estímulo.
- A new memorandum of understanding with the city of São Paulo aims to make AI available to public administrations across Brazil.
The launch marks a strategic expansion into a market characterized by rapid AI adoption, aiming to translate this growth into economic and social benefits through localized support and partnerships.