OpenAI is launching new AI-powered advertising features for ChatGPT, including Sponsored Agents that allow users to converse with businesses after clicking an ad. The company is also introducing AI creative tools within Ads Manager and integrating ChatGPT Ads with HubSpot and Shopify.
- Sponsored Agents enable users to ask follow-up questions about products directly in ChatGPT, with testing currently underway for select advertisers in the United States.
- Advertisers can now use natural-language prompts in ChatGPT to create, update, and analyze campaigns via the Ads Manager plugin.
- New AI assistance in Ads Manager suggests copy and imagery based on landing pages, while text customization adapts headlines to context and translates ad copy.
- Integrations with HubSpot allow businesses to manage ads and leads using their existing CRM data, while Shopify merchants can use a new app to run campaigns starting September 23.
These updates aim to make advertising more helpful for users by facilitating deeper engagement and allowing businesses to spend less time on process and more time growing.