AI-generated brand reputations vary significantly by language, with Uralic and Baltic languages showing more positive sentiment and Germanic languages, including English, being more critical. Query language impacts which brands are recommended, especially for local champions, where home-language queries increase visibility by 0.80 points compared to English queries. English-only monitoring fails to capture the full AI visibility of locally headquartered brands, creating a measurable language blind spot.
arxiv
arXiv cs.CL
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47d ago
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src: 48d ago
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research
AI-Constructed Brand Reputation Is Language-Bound
from English
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