avatarin partnered with Yamada Holdings to create a 24/7 multilingual shopping agent for Yamada Denki using OpenAI’s GPT-Realtime. The system supports natural voice conversations and guides shoppers from product discovery to purchase decisions.
- Approximately 30,000 users engaged during a two-week public campaign on Yamada Denki’s online store.
- 92% of post-use survey responses were positive.
- The agent uses retrieval-augmented generation to keep product information accurate while maintaining low latency.
- It incorporates Yamada Denki’s sales expertise into conversation flows and proactively asks follow-up questions.
The service allows customers to receive expert support outside store hours, providing insights into shopper hesitation and preferences that were previously difficult to observe.